Sell Tax Debt Calls

Why sell tax debt calls with LeadCallsDirect

Tax debt calls come from individuals and small business owners who owe back taxes to the IRS or a state tax agency and want help resolving the balance. Options can include payment plans and other resolution programs, but the process is complex and many people prefer to speak with a tax professional.

LeadCallsDirect pays publishers for qualified inbound tax debt calls from U.S. callers. Calls are routed in real time to campaigns that screen for the amount owed and the type of tax debt, and you are paid for calls that meet the campaign’s written terms.

Who this campaign is for

Tax debt suits publishers who reach people dealing with money and tax problems:

• Search advertisers on back taxes, tax relief, and IRS debt help keywords
• Personal finance, small business, and tax content publishers
• Native advertisers using informational, approved creative
• Publishers with opted-in finance audiences where the campaign permits it

What makes a tax debt call qualified

Each campaign defines a qualified call in writing before you go live. These are the criteria tax debt campaigns commonly use:

• The caller owes back taxes at or above the campaign’s minimum balance
• The tax debt type is accepted by the campaign, such as federal or state
• The caller is seeking help with their own or their business’s tax debt
• The caller stays connected past the billable duration, typically 120 seconds
• The caller is unique within the duplicate window
• No implied connection to the IRS or any state tax agency, and no guaranteed reductions

How payouts and tracking work

1. Get your tracking numbers. After approval, you receive unique numbers for your tax debt campaign, ideally one per traffic source so results are never mixed.
2. Send inbound calls. Each call is logged with source, time, caller location, and duration, then routed in real time to a campaign that covers the caller.
3. Calls are qualified. A call becomes payable when it meets the written terms, including the billable duration, typically 120 seconds for tax debt calls.
4. You get paid. Qualified calls are paid at your agreed rate, with an example ceiling of up to $150 per call, on the schedule in your publisher agreement.

You can follow calls in real-time reporting. Learn more in our guide to how call tracking works.

Timing and what to watch for

Tax debt demand often rises around filing season and when tax agencies send notices. The most important creative rule is to avoid any suggestion that the caller is contacting the IRS or a government program directly. Promises to settle for a fraction of what is owed mislead consumers and are not accepted. Accurate messaging attracts callers with real balances who stay on the line long enough to qualify.

All publishers must follow the TCPA, the Telemarketing Sales Rule, and applicable state laws. Read our compliance standards before sending traffic.