Sell Medicare Calls

Why sell Medicare calls with LeadCallsDirect

Medicare calls come from people turning 65, people already on Medicare who want to compare Medicare Advantage, supplement, or prescription drug options, and caregivers helping a family member. Plan choices are complex, so many beneficiaries prefer to talk with a licensed agent.

LeadCallsDirect pays publishers for qualified inbound Medicare calls, routed in real time to campaigns with licensed agents in the caller’s state. This is one of the most regulated pay-per-call verticals, and we only accept traffic that uses approved, compliant creative.

Who this campaign is for

Medicare suits publishers with experience in regulated advertising:

• Search advertisers familiar with health insurance ad policies
• Native and social advertisers who work from approved creative
• Publishers serving retirees, seniors, and caregivers
• Media buyers who can plan budgets around enrollment periods

What makes a Medicare call qualified

Each campaign defines a qualified call in writing before you go live. These are the criteria Medicare campaigns commonly use:

• The caller is Medicare-eligible or already enrolled and wants to review options
• The caller is in a state where the campaign’s agents are licensed
• The caller stays connected past the billable duration, typically 120 seconds
• The caller is unique within the duplicate window
• Creative is approved by the campaign and includes required disclaimers
• No implied connection to Medicare, CMS, or any government agency

How payouts and tracking work

1. Get your tracking numbers. After approval, you receive unique numbers for your Medicare campaign, ideally one per traffic source so results are never mixed.
2. Send inbound calls. Each call is logged with source, time, caller location, and duration, then routed in real time to a campaign that covers the caller.
3. Calls are qualified. A call becomes payable when it meets the written terms, including the billable duration, typically 120 seconds for Medicare calls.
4. You get paid. Qualified calls are paid at your agreed rate, with an example ceiling of up to $90 per call, on the schedule in your publisher agreement.

You can follow calls in real-time reporting. Learn more in our guide to how call tracking works.

Timing and what to watch for

Medicare demand peaks around the Annual Enrollment Period, which runs from October 15 to December 7, and is also active during the Medicare Advantage Open Enrollment Period from January 1 to March 31 and when people first become eligible. The Centers for Medicare & Medicaid Services has detailed marketing rules for third-party marketing organizations, including standardized disclaimers. Never alter approved creative, and never suggest the caller is contacting Medicare itself.

All publishers must follow the TCPA, the Telemarketing Sales Rule, and applicable state laws. Read our compliance standards before sending traffic.