Sell Pest Control Calls

Why sell pest control calls with LeadCallsDirect

Pest control is an approachable home service vertical with steady, repeatable demand. Infestations are stressful, they tend to get worse when ignored, and many pest companies sell ongoing service plans, which makes a new customer valuable well beyond the first visit.

LeadCallsDirect pays publishers for qualified inbound pest control calls from U.S. households. We issue tracking numbers, route callers to campaigns that serve their location, and pay for every call that meets the campaign’s written terms.

Who this campaign is for

Pest control works well for publishers who want consistent local volume:

• SEO publishers with pest identification and treatment content
• Local rank-and-rent sites for exterminator or termite services
• Search advertisers targeting exterminator, termite inspection, and bed bug treatment
• Home and garden content sites with seasonal traffic

What makes a pest control call qualified

Each campaign defines a qualified call in writing before you go live. These are the criteria pest control campaigns commonly use:

• The caller has an active pest problem or wants an inspection or treatment plan
• The property is inside the accepted service area
• The call arrives during campaign hours
• The caller stays connected past the billable duration, typically 90 seconds
• The caller is unique within the duplicate window
• Campaign rules on residential versus commercial properties are respected

How payouts and tracking work

1. Get your tracking numbers. After approval, you receive unique numbers for your pest control campaign, ideally one per traffic source so results are never mixed.
2. Send inbound calls. Each call is logged with source, time, caller location, and duration, then routed in real time to a campaign that covers the caller.
3. Calls are qualified. A call becomes payable when it meets the written terms, including the billable duration, typically 90 seconds for pest control calls.
4. You get paid. Qualified calls are paid at your agreed rate, with an example ceiling of up to $60 per call, on the schedule in your publisher agreement.

You can follow calls in real-time reporting. Learn more in our guide to how call tracking works.

Timing and what to watch for

Pest activity tends to increase in warmer months, while some pests, such as rodents seeking shelter, are a cold-weather problem. Pest control has a lower example payout than larger home service jobs, but calls can be less expensive to generate, so profitability depends on your cost per payable call. Track it by source rather than judging the vertical by the payout alone.

All publishers must follow the TCPA, the Telemarketing Sales Rule, and applicable state laws. Read our compliance standards before sending traffic.