Sell Roofing Calls

Why sell roofing calls with LeadCallsDirect

Roofing jobs are large, which is why roofing calls carry meaningful payouts. A replacement can be one of the most expensive projects a homeowner takes on, and a leak or storm damage creates real urgency. Homeowners often prefer to talk through the problem with someone before booking an inspection.

LeadCallsDirect works with publishers who can generate qualified inbound roofing calls from U.S. homeowners. Calls are tracked from the first ring, routed to campaigns serving the caller’s area, and paid when they meet the campaign’s written terms.

Who this campaign is for

Roofing campaigns reward publishers who can reach homeowners at the right moment:

• Search advertisers targeting roof repair, roof replacement, and roof leak keywords
• Local SEO and rank-and-rent operators with roofing sites
• Social and native advertisers running homeowner-focused replacement campaigns
• Home improvement publishers with engaged homeowner audiences

What makes a roofing call qualified

Each campaign defines a qualified call in writing before you go live. These are the criteria roofing campaigns commonly use:

• The caller owns the home or is authorized to make decisions about the roof
• The property is inside the accepted service area
• The caller needs repair, replacement, or an inspection, as allowed by the campaign
• The caller stays connected past the billable duration, typically 120 seconds
• The caller is unique within the duplicate window
• Creative does not promise free roofs, guaranteed insurance payouts, or other claims the campaign has not approved

How payouts and tracking work

1. Get your tracking numbers. After approval, you receive unique numbers for your roofing campaign, ideally one per traffic source so results are never mixed.
2. Send inbound calls. Each call is logged with source, time, caller location, and duration, then routed in real time to a campaign that covers the caller.
3. Calls are qualified. A call becomes payable when it meets the written terms, including the billable duration, typically 120 seconds for roofing calls.
4. You get paid. Qualified calls are paid at your agreed rate, with an example ceiling of up to $120 per call, on the schedule in your publisher agreement.

You can follow calls in real-time reporting. Learn more in our guide to how call tracking works.

Timing and what to watch for

Roofing demand often rises after hail and wind storms and during warmer months when work is easier to schedule. Because roofing calls usually involve an owner decision, campaigns commonly exclude renters and callers looking for very small repairs or materials only. The longer billable duration, typically 120 seconds, reflects the extra time needed to qualify the caller and discuss the job.

All publishers must follow the TCPA, the Telemarketing Sales Rule, and applicable state laws. Read our compliance standards before sending traffic.