Sell HVAC Calls

Why sell HVAC calls with LeadCallsDirect

HVAC is a high-value home service vertical because the jobs range from urgent repairs to full system replacements, and because comfort problems are hard to ignore. A homeowner without cooling in July or heat in January is usually ready to book as soon as they reach someone who can help.

LeadCallsDirect buys qualified inbound HVAC calls from U.S. homeowners. We provide tracking numbers, route each call in real time to a campaign that covers the caller’s area, and pay you for calls that meet the campaign’s written criteria.

Who this campaign is for

HVAC campaigns are a strong fit for publishers who can react to the weather and target locally:

• Search advertisers comfortable scaling budgets up and down with temperature swings
• SEO publishers with AC repair, furnace, or heat pump content for specific cities
• Rank-and-rent operators with established HVAC sites
• Home improvement content sites with readers in active markets

What makes an HVAC call qualified

Each campaign defines a qualified call in writing before you go live. These are the criteria HVAC campaigns commonly use:

• The caller needs heating or cooling repair, maintenance, or replacement at their property
• The address is inside an accepted service area
• The call arrives during campaign hours
• The caller stays connected past the billable duration, typically 90 seconds
• The caller is unique within the duplicate window
• The ad and landing page are accurate and do not promise prices or rebates no one has offered

How payouts and tracking work

1. Get your tracking numbers. After approval, you receive unique numbers for your HVAC campaign, ideally one per traffic source so results are never mixed.
2. Send inbound calls. Each call is logged with source, time, caller location, and duration, then routed in real time to a campaign that covers the caller.
3. Calls are qualified. A call becomes payable when it meets the written terms, including the billable duration, typically 90 seconds for HVAC calls.
4. You get paid. Qualified calls are paid at your agreed rate, with an example ceiling of up to $120 per call, on the schedule in your publisher agreement.

You can follow calls in real-time reporting. Learn more in our guide to how call tracking works.

Timing and what to watch for

HVAC volume follows the thermometer. The first hot week of summer and the first cold snap of winter tend to bring a surge of repair calls, while spring and fall are quieter and favor maintenance and replacement offers. Watch campaign caps before peak periods, and make sure your ads are not promising specific rebates, tax credits, or discounts unless the campaign has approved that wording.

All publishers must follow the TCPA, the Telemarketing Sales Rule, and applicable state laws. Read our compliance standards before sending traffic.