Sell Auto Insurance Calls

Why sell auto insurance calls with LeadCallsDirect

Auto insurance is one of the deepest pay-per-call categories in the U.S. Nearly every state requires drivers to carry coverage, and consumers regularly shop when their rates change, when they move, or when they add a driver or a car. That creates steady demand that publishers can scale.

LeadCallsDirect pays publishers for qualified inbound auto insurance calls from drivers who want to discuss coverage. Calls are tracked and routed in real time to campaigns licensed to serve the caller’s state, and paid when they meet the written campaign terms.

Who this campaign is for

Auto insurance suits publishers who can produce volume with consistent quality:

• Search advertisers on car insurance quote and comparison keywords
• Native and social advertisers with compliant insurance creative
• Personal finance and automotive content sites
• Publishers with opted-in audiences where the campaign allows the source

What makes an auto insurance call qualified

Each campaign defines a qualified call in writing before you go live. These are the criteria auto insurance campaigns commonly use:

• The caller is shopping for auto insurance for themselves or their household
• The caller is in a state the campaign accepts
• Campaign filters are met, which may include having a valid license or current coverage status
• The caller stays connected past the billable duration, typically 90 seconds
• The caller is unique within the duplicate window
• Ads do not quote specific prices or savings unless approved

How payouts and tracking work

1. Get your tracking numbers. After approval, you receive unique numbers for your auto insurance campaign, ideally one per traffic source so results are never mixed.
2. Send inbound calls. Each call is logged with source, time, caller location, and duration, then routed in real time to a campaign that covers the caller.
3. Calls are qualified. A call becomes payable when it meets the written terms, including the billable duration, typically 90 seconds for auto insurance calls.
4. You get paid. Qualified calls are paid at your agreed rate, with an example ceiling of up to $55 per call, on the schedule in your publisher agreement.

You can follow calls in real-time reporting. Learn more in our guide to how call tracking works.

Timing and what to watch for

Auto insurance payouts per call are moderate, but demand can be broad, so profitability comes from efficient traffic and high payable rates. Savings claims are the most common compliance problem: phrases promising a specific dollar saving or a guaranteed lowest rate should only be used if the campaign has approved them. Calls from people trying to reach their existing insurer about a claim do not qualify as shopping calls.

All publishers must follow the TCPA, the Telemarketing Sales Rule, and applicable state laws. Read our compliance standards before sending traffic.