How it works

A clear path from traffic to payout.

LeadCallsDirect works with U.S. publishers and affiliates who can send qualified inbound calls and leads. Here is what the process looks like from first application to recurring payments.

Two professionals reviewing a campaign setup together on a laptop

1. Sign up

Complete the publisher application with your company details, traffic sources, monthly volume, and the verticals you work in. We review applications individually. Approval is based on quality, compliance, and campaign fit — not on volume alone.

2. Get tracking numbers

If approved, your account contact issues campaign tracking numbers and any required links or pixels. Use only the numbers assigned to you so every qualified call is attributed correctly.

3. Send calls

Route inbound callers from your media to the assigned numbers. Stay inside campaign hours, geography, and caps. Traffic must be generated lawfully, with proper consent where required. We evaluate calls against published campaign criteria.

4. Get paid

Qualified calls that meet campaign terms are recorded in your reporting and paid on the agreed schedule. Unqualified, duplicate, or non-compliant traffic is not billable. Payout method and timing are confirmed during onboarding.

What we look for

Transparent media sources, TCPA-compliant generation practices, realistic volume, and a willingness to work within campaign rules. If you are unsure whether your traffic fits, apply anyway and include the details — we will tell you honestly.

See If Your Traffic Fits

A publisher reviewing live campaign analytics