Sell Final Expense Calls

Why sell final expense calls with LeadCallsDirect

Final expense, sometimes called burial insurance, is a small whole life policy designed to cover funeral costs and related bills. The audience is typically older adults who want to avoid leaving expenses to their families, and many of them prefer speaking with a licensed agent over completing an application online.

LeadCallsDirect buys qualified inbound final expense calls from U.S. consumers. We route each call in real time to campaigns licensed in the caller’s state and pay publishers for calls that meet the campaign’s written criteria.

Who this campaign is for

Final expense rewards publishers who can communicate warmly and clearly with older audiences:

• Social advertisers experienced with age-appropriate, compliant creative
• Native advertisers running informational articles about planning ahead
• Search advertisers on burial insurance and final expense keywords
• Content publishers serving retirees and caregivers

What makes a final expense call qualified

Each campaign defines a qualified call in writing before you go live. These are the criteria final expense campaigns commonly use:

• The caller is interested in final expense or burial coverage for themselves
• The caller falls within the campaign’s accepted age range
• The caller is in an accepted state
• The caller stays connected past the billable duration, typically 120 seconds
• The caller is unique within the duplicate window
• Creative avoids fear tactics, implied government programs, and unapproved price claims

How payouts and tracking work

1. Get your tracking numbers. After approval, you receive unique numbers for your final expense campaign, ideally one per traffic source so results are never mixed.
2. Send inbound calls. Each call is logged with source, time, caller location, and duration, then routed in real time to a campaign that covers the caller.
3. Calls are qualified. A call becomes payable when it meets the written terms, including the billable duration, typically 120 seconds for final expense calls.
4. You get paid. Qualified calls are paid at your agreed rate, with an example ceiling of up to $80 per call, on the schedule in your publisher agreement.

You can follow calls in real-time reporting. Learn more in our guide to how call tracking works.

Timing and what to watch for

Final expense works best with calm, honest messaging. Ads that imply a government benefit, a limited-time program that does not exist, or a guaranteed price for everyone attract confused callers and compliance problems. The typical 120-second billable duration reflects the time an agent needs to understand the caller’s needs and eligibility.

All publishers must follow the TCPA, the Telemarketing Sales Rule, and applicable state laws. Read our compliance standards before sending traffic.