Sell ACA Health Insurance Calls

Why sell ACA health calls with LeadCallsDirect

ACA health insurance calls come from individuals and families looking for coverage on their own, rather than through an employer. They may be self-employed, between jobs, aging off a parent’s plan, or reviewing options during open enrollment. Plan details and eligibility can be confusing, which makes the phone a natural channel.

LeadCallsDirect buys qualified inbound ACA and health insurance calls, routed in real time to campaigns with licensed agents in the caller’s state. As with Medicare, this vertical is regulated, and we only accept traffic built on approved creative.

Who this campaign is for

ACA campaigns fit publishers who can plan around enrollment windows and follow health ad policies:

• Search advertisers on health insurance and marketplace plan keywords
• Native and social advertisers working from approved creative
• Personal finance and self-employment content publishers
• Media buyers able to scale during open enrollment

What makes an ACA health call qualified

Each campaign defines a qualified call in writing before you go live. These are the criteria ACA health campaigns commonly use:

• The caller is looking for individual or family health coverage
• The caller is in an accepted state
• The caller meets campaign filters, which may relate to current coverage or enrollment eligibility
• The caller stays connected past the billable duration, typically 120 seconds
• The caller is unique within the duplicate window
• No implied affiliation with HealthCare.gov or any government agency

How payouts and tracking work

1. Get your tracking numbers. After approval, you receive unique numbers for your ACA health campaign, ideally one per traffic source so results are never mixed.
2. Send inbound calls. Each call is logged with source, time, caller location, and duration, then routed in real time to a campaign that covers the caller.
3. Calls are qualified. A call becomes payable when it meets the written terms, including the billable duration, typically 120 seconds for ACA health calls.
4. You get paid. Qualified calls are paid at your agreed rate, with an example ceiling of up to $70 per call, on the schedule in your publisher agreement.

You can follow calls in real-time reporting. Learn more in our guide to how call tracking works.

Timing and what to watch for

Demand concentrates around the annual Open Enrollment Period, which on HealthCare.gov generally runs from November 1 to January 15, with some state marketplaces using different dates. Outside open enrollment, people may qualify for a Special Enrollment Period after life events such as losing other coverage, moving, or having a baby. Ads must never promise free coverage or specific premiums to everyone, and must not suggest the caller is reaching a government marketplace.

All publishers must follow the TCPA, the Telemarketing Sales Rule, and applicable state laws. Read our compliance standards before sending traffic.