Sell MVA & Legal Calls

Why sell MVA & legal calls with LeadCallsDirect

Motor vehicle accident (MVA) calls come from people who were hurt in a crash and want to understand their legal options. Law firms value these calls because a qualified case can be significant, and because timing matters: evidence, medical treatment, and filing deadlines all depend on acting reasonably soon after an accident.

LeadCallsDirect buys qualified inbound MVA and related legal calls from U.S. consumers. Calls are routed in real time to intake teams that screen each caller, and publishers are paid for calls that meet the campaign’s written terms.

Who this campaign is for

MVA campaigns fit publishers comfortable with regulated, high-competition traffic:

• Search advertisers on car accident lawyer and injury attorney keywords
• Local SEO publishers with accident and injury resource content
• Social and native advertisers working from approved legal creative
• Content publishers covering driving safety, insurance claims, and legal rights

What makes an MVA & legal call qualified

Each campaign defines a qualified call in writing before you go live. These are the criteria MVA & legal campaigns commonly use:

• The caller was injured in a motor vehicle accident within the campaign’s accepted timeframe
• The caller was not at fault, or meets the campaign’s fault criteria
• The caller does not already have an attorney for the accident
• The caller received or is receiving medical treatment, if the campaign requires it
• The caller stays connected past the billable duration, typically 120 seconds
• The caller is in an accepted state and is unique within the duplicate window

How payouts and tracking work

1. Get your tracking numbers. After approval, you receive unique numbers for your MVA & legal campaign, ideally one per traffic source so results are never mixed.
2. Send inbound calls. Each call is logged with source, time, caller location, and duration, then routed in real time to a campaign that covers the caller.
3. Calls are qualified. A call becomes payable when it meets the written terms, including the billable duration, typically 120 seconds for MVA & legal calls.
4. You get paid. Qualified calls are paid at your agreed rate, with an example ceiling of up to $120 per call, on the schedule in your publisher agreement.

You can follow calls in real-time reporting. Learn more in our guide to how call tracking works.

Timing and what to watch for

Attorney advertising is regulated by state bar rules, so legal creative must avoid guarantees, settlement figures, and anything that looks like improper solicitation. Filing deadlines vary by state, which is one reason campaigns limit how long ago the accident can have happened. Ads that attract people who simply want a police report or a towing service waste budget; target injury intent specifically.

All publishers must follow the TCPA, the Telemarketing Sales Rule, and applicable state laws. Read our compliance standards before sending traffic.